We've landed on Substack!

After a few moves, the Dapper Dangerous Newsletter has found its home.

I’d like to think that the last few platform hops have been seamless (they probably weren’t) but I’ve moved this newsletter from Mailchimp to Pensight to Substack.

The reason for this latest move is simple: I can embed videos here.

There was a time when I preferred written content over videos, but in this day and age, it’s all about the Reels. Or TikToks. Or whatever.

If you happen to follow me on any of those platforms (you should, hint hint), you’ll notice that my editing style has become incredibly cracked out.

Though that hasn’t proven to be popular — since my most successful videos were super janky and low budget — I’ve found that the labor of making videos regularly is more tolerable with flashy transitions and meme soundboards galore.

If my lean wardrobe ethos doesn’t give it away, I’ll outright admit that redundancy drives me insane. So I’ve found that when I discuss a topic in a video, I’d sooner nap on hot asphalt than write an email about it.

But I think a lot of the emails I’ve sent in this newsletter could be greatly supplemented by a related videos.

AND perhaps more importantly, most of my videos would be enhanced by a deeper dive via text.

So my hope is that with Substack, I can find some synergy between those mediums so that I can both post more but also delve deeper.

In any case, I’d definitely recommend you watch the above video introducing the concept of the Mainsteam Style Zeitgeist and this one below decoding the major changes that went down in 2023.

Thanks for sticking along through the bumpy times. Here’s hoping third time’s the charm!